Tag: copywriting

Your Best Marketing Tool may Be Lurking in Your Client List.

Testimonials are a proven way to increase your company’s creditability. You see a lot of those testimonials when you search the web for products. In fact you may have some of them on your site.

They generally appear like this

“ABC seminars provided our firm with all of the tax information we needed for a successful tax season.”

“CDF’s client write-up system was easy to install and implement. We had our clients up and running in no time.”

The reader gets a sense of security by reading a testimonial from someone who has attended your seminar or purchased your system.

Copywriting Testimonials

Continue reading

Is a Foreign Amazon Copywriter Best for My Needs?

Thanks to the internet, people have more choices than ever when it comes to hiring professionals for their Amazon copywriting needs.

And that raises the question of whether hiring a Amazon copywriter from another country is a good idea.

You’ll hear people take both sides of this issue based upon their own experiences, but here’s the bottom line: the location of the Amazon copywriter shouldn’t matter.

What you should be worried about is the quality of the work that they produce.

Copywriters from the East

Continue reading

Copywriting Ideas for Your Success Online

There are a number of people who are finding a lot of success with online copywriting. If you are interested in becoming a part of this community of successful copywriters, you will need some good ideas to get off and running in your new line of work.

Personal development articles are very popular right now. You can take a look at writing in this area for articles and information that many people are currently looking for.

Religion, politics and relationships
Religion, politics and relationships

Continue reading

Creating Effective Copy to Promote Your Amazon Business

Strong Amazon SEO copywriting is a powerful tool to popularize your Amazon products and services through direct mailing and other methods. Direct mailing can increase sales and turn your company into a household name by reaching out to targeted customers and clients.

Amazon copywriter

These are some crucial points to cover when writing effectively to promote your Amazon products:

 

1.) The first step is to catch the reader’s attention with a strong content hook. An interesting headline and first sentence will keep your clients intrigued to read the rest of the article. Your opening sentence should be able to encompass the main idea of the article all by itself. The first paragraph should explain the who, what, when, where, why, and how of the product you are promoting.

2.) Use testimonials and quotes from experts in your writing. Positive quotes keep your readers reading and communicate the main ideas of the promotion. Once you get permission, you can use direct quotes that were obtained by an interview either in person or over the phone. It is also possible to use indirect quotes that you find in a written or spoken source but was not directly made to you.

3.) It is incredibly important to stay on topic. Keep your copywriting informative to the needs and wants of your potential customers. Make sure you stay accurate, but insist that your product satisfies a buyers needs. Try being persuasive without being misleading or deceptive.

4.) To establish credibility use a news-like style and tone. Correct grammar, spelling and sentence structure are essential to a professional style of copywriting. Errors in your copywriting can damage your credibility even if you have a superior product. Your copy should stick to three or four sentences to a paragraph to maintain readability.

5.) Make sure that your contact information is clear and easy to find. This should include contact persons, address, phone numbers, fax numbers, emails, etc. Repeating how your customers can buy your product makes it easier for them to find that information.

6.) Your copywriting content should be presented in an attractive font and type size. Include bullet points or numbered lists for easy readability and effectively use bold and italic fonts. Include pictures, illustrations, graphs, or diagrams that illustrate the importance of your product or service.

Buyers and consumers receive many mailings so it is your principal objective to make your copy noticeable, relevant, and of course result in a sale.

Be sure you brush up your Amazon product listing with the amazon listing optimization service from the Nonprofit Copywriter periodically to ensure timeliness, also customize your writing for certain groups within your target demographic. If you use these techniques you will see positive effects of your copywriting.