Testimonials are a proven way to increase your company’s creditability. You see a lot of those testimonials when you search the web for products. In fact you may have some of them on your site.
They generally appear like this
“ABC seminars provided our firm with all of the tax information we needed for a successful tax season.”
“CDF’s client write-up system was easy to install and implement. We had our clients up and running in no time.”
The reader gets a sense of security by reading a testimonial from someone who has attended your seminar or purchased your system.